Launched in 2000 (formerly ExactTarget), Salesforce Marketing Cloud is a digital marketing automation platform that helps businesses create personalised customer journeys through email, mobile, social media, and advertising channels. It offers tools for segmentation, campaign management, and AI-driven insights.
Salesforce does not have direct operations in China, and its cloud services are often restricted due to regulatory concerns. While some Salesforce functionalities may work by bypassing The Great Firewall through VPNs or third-party integrations, its reliance on global cloud infrastructure leads to slow performance, potential access issues, and non-compliance with Chinese data regulations. Companies using Salesforce Marketing Cloud in China must consider alternatives or host data on local servers to meet regulatory requirements.
AppInChina helps businesses using Salesforce Marketing Cloud in China by:
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