While Google Play and the Apple App Store dominate the mobile app market in the West, China’s market makes it more challenging for Western companies and brands to compete. Here is what you need to know about the top app stores for publishing a mobile app or game in China.
The mobile app store landscape in China is different from the West for two reasons:
To conform with Chinese licensing laws, Apple has a different version of the Apple App Store available in China for iPhone users. App and game publishers and developers must launch their apps on both versions of the Apple App Store to reach the entirety of the world market.
Here are the top app stores that Android developers should know about if they want to launch and market their app in China:
1. Huawei App Market Store (华为应用市场) – Huawei is a large company manufacturing telecommunications equipment and consumer electronics. In recent years, Huawei’s mobile phones have become one of the best-selling phones world-wide, and is one of the top-selling phone brands in Mainland China. Huawei is also making headlines for its groundbreaking 5G network technology being rolled out across the world. Huawei also founded HUAWEI Cloud in 2011, and it is now the third largest cloud provider in China.
Market Share: 44.31%
Official Website: http://app.hicloud.com/
2. Oppo Software Store (OPPO软件商店) – Oppo (formerly owned by BBK Electronics) is a Chinese consumer electronics and mobile communications company with popular products such as smartphones. Oppo’s app store has grown in popularity recently. With about 210 million active users per month.
Market Share: 19.69%
Official Website: https://store.oppomobile.com/
3. VIVO App Store (vivo应用商店) – VIVO is a Chinese consumer electronics company that makes smartphones, accessories, software, and provides online services. BBK Electronics is its parent company, which also owns Oppo, who makes their own brands of smartphones. VIVO app store is the default store installed on all VIVO phones sold in China.
Market Share: 17.22%
Official Website: https://dev.vivo.com.cn/distribute/appStore
4. Tencent My App Store (应用宝) – Tencent is the largest internet company in Asia, publisher of the wildly popular WeChat app used ubiquitously across China. Though the company does not produce any mobile phones, its app store has remained the one of the most popular in China for many years.
Market Share: 16.39%
Official Website: https://android.myapp.com/
5. MIUI App Store (小米应用商店) – Xiaomi is a very popular Chinese electronics company with products including smartphones, mobile apps, laptops, and home appliances. Its app store is the default app store installed on its phone across China. Xiaomi’s mobile phones ship with its own Android firmware (MIUI), based on Google’s Android operating system.
Market Share: 10.27%
Official Website: http://app.xiaomi.com/
6. Baidu Mobile Assistant (百度手机助手) – Even before Google left the Chinese market in 2010, Baidu had been the country’s largest search engine. It remains the dominant player to this day, which is why it is often referred to as “The Google of China”. Baidu’s app store, Baidu Mobile Assistant, is always served up as an option when users search for an app on baidu.com.
Market Share: 7.27%
Official Website: http://as.baidu.com/
7. 360 Mobile Assistant (360手机助手) – 360 Mobile Assistant is a Chinese app store from Qihoo 360, a Chinese internet security company with products including antivirus software and a popular secure web browser used by millions across China.
Market Share: 6.90%
Official Website: http://zhushou.360.cn/
8. Samsung App Store (三星应用商店) – Samsung Electronics is a South Korean multi-national manufacturer of smartphones, TVs, semiconductors, and other home electronics. Its flagship series of smartphones is the Galaxy series, and the Samsung App Store comes preinstalled on all Samsung smartphones. In 2019, Samsung announced it would stop manufacturing mobile phones in China due to lack of demand.
Market Share: 5.53%
Official Website: https://www.samsung.com/my/apps/galaxy-store/
9. Wandoujia (豌豆荚) – Wandoujia was founded in 2009 by a former employee of Google China and a telecom engineer. It was China’s 5th largest Android app store when it was purchased by Alibaba in 2016. The company developed a multimedia marketplace as an alternative to streaming large amounts of data that allows users to search for videos across multiple platforms, download them locally, and compress them.
Market Share: 1.39%
Official Website: http://www.wandoujia.com/apps
10. PP Assistant (PP助手) – Alibaba’s app store in China is PP Assistant. In addition to apps for Android, PP Assistant also has two app stores for iOS, including one for iOS devices that have been “jailbroken”.
Market Share: 3.11%
Official Website: https://www.25pp.com/
11. Lenovo LeStore (联想乐商店) – Lenovo is a Chinese multi-national company, founded in 1984 and headquartered in Beijing. By 2019, it was the world’s largest PC vendor by unit sales, but they also develop storage devices, IT management software, smartphones, tablets and smart TVs running the Android operating system. The Lenovo Le Store is preinstalled on many of its devices, including Smart TVs.
Market Share: 0.88%
Official Website: http://www.lenovomm.com
12. Anzhi Market (安智市场) – Anzhi Market is a China app store that has been around for many years. It has an active community that allow members to discuss and rate Android apps.
Market Share: 0.54%
Official Website: http://www.anzhi.com/applist.html
13. CoolPad (酷派应用商店) – CoolPad Group was founded in 1993 and previously known as China Wireless Technologies Limited. At first a maker of pagers and paging systems, it started to make mobile phones in 2002. The company is headquartered in Shenzhen. Its market penetration in China has diminished substantially in recent years as it has faced heavy losses and a series of ownership changes. The CoolPad app store comes preinstalled on its devices.
Market Share: 0.47%
Official Website: https://dev.coolpad.com/#/home
14. ZTE App Store (中兴应用商店) – ZTE is was founded in 1985 in Shenzhen, China, and is one of China’s leading telecom equipment manufacturers. ZTE now has a strong international presence, with subsidiaries around the world. They make mobile phones, smartphones, tablet computers, and OEM hardware and software. It is one of the top five mobile phone manufacturers in China. The ZTE app store comes preinstalled on its smartphones in China.
Market Share: 0.43%
Official Website: https://apps.ztems.com/
15. China Telecom 189 Store (天翼空间客户端) – Also known as Tianyi Space, 189 Store is the official mobile phone app store of China Telecom, which is of the listed spin-off companies of state-owned China Telecommunications Corporation. It began expansion into Asian-European regions in 2008. 189 Store was established in 2014.
Market Share: 0.25%
Official Website: https://www.189store.com/
Other Chinese App Stores
Here are some additional app stores that often chart high on our official AppInChina App Store Index:
For the latest detailed statistics, visit the full AppInChina App Store Index.