The AppInChina Social Media Platforms Index ranks the top 15 social media platforms in China based on their monthly active users.
Last Updated: July 2025
Social Media Platform | Monthly Active Users (MAU) |
---|---|
Monthly Active Users (MAU) 1,360,000,000 Monthly Active Users (MAU) | |
Chinese Name: 微信 Parent Company: Tencent Category: Messaging & Super App | |
Monthly Active Users (MAU) 786,000,000 Monthly Active Users (MAU) | |
Chinese Name: 抖音 Parent Company: ByteDance Category: Short Video & Social | |
Monthly Active Users (MAU) 486,000,000 Monthly Active Users (MAU) | |
Chinese Name: 微博 Parent Company: Sina Category: Microblogging & Social News | |
Monthly Active Users (MAU) 439,000,000 Monthly Active Users (MAU) | |
Chinese Name: 快手 Parent Company: Kuaishou Technology Category: Short Video & Live Streaming | |
5 | Monthly Active Users (MAU) 380,000,000 Monthly Active Users (MAU) |
Chinese Name: QQ Parent Company: Tencent Category: Instant Messaging & Gaming | |
Monthly Active Users (MAU) 216,000,000 Monthly Active Users (MAU) | |
Chinese Name: 哔哩哔哩 Parent Company: Bilibili Inc. Category: Video Sharing & Community | |
Monthly Active Users (MAU) 214,000,000 Monthly Active Users (MAU) | |
Chinese Name: 小红书 Parent Company: Xiaohongshu Category: Lifestyle & Social Commerce | |
8 | Monthly Active Users (MAU) 80,000,000 Monthly Active Users (MAU) |
Chinese Name: YY语音 Parent Company: Joyy Inc. Category: Voice Chat & Live Streaming | |
Monthly Active Users (MAU) 120,000,000 Monthly Active Users (MAU) | |
Chinese Name: 知乎 Parent Company: Zhihu Inc. Category: Q&A & Knowledge Sharing | |
Monthly Active Users (MAU) 100,000,000 Monthly Active Users (MAU) | |
Chinese Name: 百度贴吧 Parent Company: Baidu Category: Forum & Community | |
11 | Monthly Active Users (MAU) 60,000,000 Monthly Active Users (MAU) |
Chinese Name: Soul Parent Company: Soul App Category: Anonymous Social & Dating | |
12 | Monthly Active Users (MAU) 50,000,000 Monthly Active Users (MAU) |
Chinese Name: 陌陌 Parent Company: Hello Group Category: Location-based Dating | |
13 | Monthly Active Users (MAU) 40,000,000 Monthly Active Users (MAU) |
Chinese Name: 探探 Parent Company: Hello Group Category: Dating & Social Discovery | |
14 | Monthly Active Users (MAU) 30,000,000 Monthly Active Users (MAU) |
Chinese Name: 豆瓣 Parent Company: Douban Category: Interest-based Community | |
15 | Monthly Active Users (MAU) 25,000,000 Monthly Active Users (MAU) |
Chinese Name: 虎扑 Parent Company: Hupu Category: Sports Community & Forum |