Social Media Platforms

Social Media

The AppInChina Social Media Platforms Index ranks the top 15 social media platforms in China based on their monthly active users.
Last Updated: July 2025



Social Media PlatformMonthly Active Users (MAU)
Monthly Active Users (MAU)
1,360,000,000
Monthly Active Users (MAU)

Chinese Name: 微信

Parent Company: Tencent

Category: Messaging & Super App

Monthly Active Users (MAU)
786,000,000
Monthly Active Users (MAU)

Chinese Name: 抖音

Parent Company: ByteDance

Category: Short Video & Social

Monthly Active Users (MAU)
486,000,000
Monthly Active Users (MAU)

Chinese Name: 微博

Parent Company: Sina

Category: Microblogging & Social News

Monthly Active Users (MAU)
439,000,000
Monthly Active Users (MAU)

Chinese Name: 快手

Parent Company: Kuaishou Technology

Category: Short Video & Live Streaming

Monthly Active Users (MAU)
380,000,000
Monthly Active Users (MAU)

Chinese Name: QQ

Parent Company: Tencent

Category: Instant Messaging & Gaming

Monthly Active Users (MAU)
216,000,000
Monthly Active Users (MAU)

Chinese Name: 哔哩哔哩

Parent Company: Bilibili Inc.

Category: Video Sharing & Community

Monthly Active Users (MAU)
214,000,000
Monthly Active Users (MAU)

Chinese Name: 小红书

Parent Company: Xiaohongshu

Category: Lifestyle & Social Commerce

Monthly Active Users (MAU)
80,000,000
Monthly Active Users (MAU)

Chinese Name: YY语音

Parent Company: Joyy Inc.

Category: Voice Chat & Live Streaming

Monthly Active Users (MAU)
120,000,000
Monthly Active Users (MAU)

Chinese Name: 知乎

Parent Company: Zhihu Inc.

Category: Q&A & Knowledge Sharing

Monthly Active Users (MAU)
100,000,000
Monthly Active Users (MAU)

Chinese Name: 百度贴吧

Parent Company: Baidu

Category: Forum & Community

Monthly Active Users (MAU)
60,000,000
Monthly Active Users (MAU)

Chinese Name: Soul

Parent Company: Soul App

Category: Anonymous Social & Dating

Monthly Active Users (MAU)
50,000,000
Monthly Active Users (MAU)

Chinese Name: 陌陌

Parent Company: Hello Group

Category: Location-based Dating

Monthly Active Users (MAU)
40,000,000
Monthly Active Users (MAU)

Chinese Name: 探探

Parent Company: Hello Group

Category: Dating & Social Discovery

Monthly Active Users (MAU)
30,000,000
Monthly Active Users (MAU)

Chinese Name: 豆瓣

Parent Company: Douban

Category: Interest-based Community

Monthly Active Users (MAU)
25,000,000
Monthly Active Users (MAU)

Chinese Name: 虎扑

Parent Company: Hupu

Category: Sports Community & Forum