System update: Gone are the days of checking your app download numbers manually

So, you’ve probably done that many time.

Trying to follow up on your download stats on all your Android stores.

While it is possible to go to each app page separately on each store and see the total download numbers it is time-consuming. In addition, you need to do all the data recording manually to an Excel or your own system.

No more manual work

We are glad to save you that time with our new system upgrade which we are very proud of. Where you’ll be able to See all your app download numbers in the Chinese app market in a single dashboard.

We are still at the beginning of the journey and working to add more stores to the 12 we are already supporting making the dashboard more robust (think about charts, reviews, grade all in a single page…).

Here is a screenshot of how it looks (Click to enlarge). Send us a message if you’d like to join.


How Come my app is Already on the Chinese Market without my Permission? How Come I Have Traffic From China?

Here is a case we get quite often from users:

A user get in touch with us and says:

“I never put my app on the Chinese market but I still see traffic from China and I don’t know how can that be?!”

A possible answer to this question is that your app is already on the Chinese market without you knowing it. Congrats!

The situation on the Chinese market is that a store is interested in having good quality popular apps on their platform. This obviously brings in more users and more downloads.

So, stores editors would search for popular apps, download them and add them to their store. So, your app actually exists unofficially in China and this is how it’s treated. On some of the stores such an app would have an “official” mark next to it.


Uber has an “official” mark next to it. Guess how we know…

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Why do I Need a security Solution for my app?

Since the PC world exists for many years now everybody are aware of the necessity for a security solution protecting computer from hacks and viruses. This is not so much the case with apps and this is due to the fact that it’s a relatively young industry and still evolves.

Many of our clients who ask us to distribute their app on the Chinese market are already there without them knowing this.
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What is Alipay and When Should I use it in my App?

First of all a short introduction about Alipay. Alipay is the largest billing service currently on the Chinese market by far of any other company and is owned by Alibaba.

Alipay payment solution can also be integrated in your app, instead of a local store payment SDK. This is a big advantage as fees for Alipay are significantly lower that a store billing

To see what are the differences in charges please see our post about  What’s the Revenue Share That Stores in China Take for Purchases From Developers

Another big advantage of using Alipay is the fact that you only need to integrate it once and then you are good to go with your app on several stores, while if you implement a store billing you need to implement different billing SDK for each of the stores.

You would think that Alipay would be the ultimate payment solution on the Chinese market and truth is that it’s pretty robust, but  when it comes to game apps where the stores see most of their revenue from they would insists having their own payment solution integrated and this is when you have to use  different payment system that Alipay.

To know more about the right SDK to use with which type of app you have please check what kind of SDK you should use for which kind of app

What’s the Revenue Share That Stores in China Take for Purchases From Developers? 

China app market is split between the stores and the phone carriers which are government owned companies.

The amount of revenue that the developer gets depends on what kind of transaction is made in the app.

Android stores in China unlike Google play and Apple who charge 30% of a transaction, take mostly 50% of the revenue from a transaction made through them.

This number is not definite as sometime a trisection would also invove one of the local carriers. In this case, the developer will give 70% of a transaction, which split 40% to the store and 30% to the carrier.

These are the normal charges of most of the stores in China. There are cases that stores either have promotions or not charging yet at all (usuallu small or mid size stores).

Also a store can charge even more the the usual 50% in case of a special deal with the store. On those deals the store would push an app/game on the best way they can but their revenue share can sky rocket to 90% of the revenue.
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What Kind of SDK You Should use for Which Kind of app?

Most of the questions we get from our clients are about the right way to monetize their app in China. They way it works with Google Play or iTunes is adding their payment solution. Google play payment just (November 2014) got into the Chinese market,

Still it’s not common and people usually download their apps from hundreds of other platforms/stores and the local Android stores have developed their own SDKs to implement their payment solution.

Since our clients vary with the type of apps they have, we came across several ways to add payment service on your app and the fact is that not all apps are created equal.

Chinese Android stores relate differently to games and other types of apps. The former is much more important as 80% of the money made from apps in China is from games.

Therefore most of the Chinese Android stores will require that games would use their payment solution. That would require the publisher to implement separate SDK for each store. There are solutions on the Chinese market to solve this problem and save on the development time on this.
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What’s the difference between an exclusive launch and a joint launch?

On going promotions

It’s never too late to promote your app and having regular promotions on Chinese store is a common thing to do. You can get a featured spot for a certain amount of time on the main page or a store category as you need. These kind of promotions are paid promotions and are on going tool you can use to promote your mobile app in the Chinese market

However when you are just launching your mobile it’s possible to do a launch campaign and there are two types of launches you can do, a joint launch and an exclusive launch.

Let’s look into these to understand more what’s the difference between the two.
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How is Chinese Android Market Different From the Western Market?

We thought what would be a most proper subject to open our company’s blog. We invest a lot of our time explaining our clients about the difference between what they know of the Android market in the west and what’s going on in China.

Or as one of our client put it:

“I started out believing that distributing my app would be as simple as it was posting an app to the Google Play and Apple App Store. It takes about 30 minutes from start to finish, so, I assumed that it would be similar to those stores…with some language translations mixed in. Obviously, it is not. The ‘great wall’ has a LOT of illogical ‘policies and procedures’ that would make the process completely impossible for a non-native speaker to navigate”

Anyway, here is a basic explanation. We will dive into more issues in our future posts.

When entering into the Chinese Market, western Android app companies/developers are often overwhelmed by the different market dynamic in China. In the western world, distributing an Android app is simple. Just open an account with Google Play, upload your app there and you can just wait for the revenue to come in.

However, in China, Google Play has a share of 15.4% of the market according to the statistics of July, 2014 provided by TalkingData. The rest of the market is dominated by 298 different third party app stores operated in China.
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