How is Chinese Android Market Different From the Western Market?

We thought what would be a most proper subject to open our company’s blog. We invest a lot of our time explaining our clients about the difference between what they know of the Android market in the west and what’s going on in China.

Or as one of our client put it:

“I started out believing that distributing my app would be as simple as it was posting an app to the Google Play and Apple App Store. It takes about 30 minutes from start to finish, so, I assumed that it would be similar to those stores…with some language translations mixed in. Obviously, it is not. The ‘great wall’ has a LOT of illogical ‘policies and procedures’ that would make the process completely impossible for a non-native speaker to navigate”

Anyway, here is a basic explanation. We will dive into more issues in our future posts.

When entering into the Chinese Market, western Android app companies/developers are often overwhelmed by the different market dynamic in China. In the western world, distributing an Android app is simple. Just open an account with Google Play, upload your app there and you can just wait for the revenue to come in.

However, in China, Google Play has a share of 15.4% of the market according to the statistics of July, 2014 provided by TalkingData. The rest of the market is dominated by 298 different third party app stores operated in China.
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